We start the day with it, we plan for it, we read about it, discuss it, photograph it, count it, dissect it, sneak it, celebrate it, celebrate with it, loathe it, love it, sample it, consume it, cook it, bake it, fry it, saute it, chip it, puree it, roast it, freeze it, dry it, pressure it, preserve it, televise it and glorify it. There are movies, television shows (heck, television networks), books, magazines, and songs about it.
Oh, I hear you. “Food is a necessity,” you say. “We can’t live without it. Naturally it’s a big focus of our lives!”
Yeah, well, why isn’t there Water Magazine? Or Sun Network? Or a book called Water, Pray, Love?
You see my point, right?
It’s all about the manipulation. We can’t do anything to water to make it more than it is. We need it, but we can’t really alter it. Yes, you can heat it and freeze it, but it’s still water. It doesn’t become more appetizing or enhance the taste. It’s just water. Can you see a glass of water as the featured cover photo of Food and Wine magazine? “Ten Tasty Tips with Water!”
Or the Sun. What do we do except worship it in full or escape to the shadow? Would you expect a blockbuster movie about Sun! No 3-D glasses required! A New York Times Bestseller about that magnificent orb in the sky? A tv series optioned for 26 weeks?
Nope. Food has cornered the glam market. And now I’m about to put some manipulated morsels in my mouth, which is my convoluted way of saying “Good morning! It’s breakfast time!”